Brand elements

The logo usage guidelines regulate the use of the logo by staff members, part-time staff, students/doctoral/postdoctoral researchers of the HU as well as cooperation partners and third parties and the use in all media and publications.

1 Scope of protection of the word/figurative mark

The word and figurative mark of Humboldt-Universit?t zu Berlin is protected by copyright and trademark law. The word and figurative mark of the HU is protected as an illustration of the Humboldt brothers with surrounding lettering, hereinafter referred to as the "logo", the lettering "Humboldt-Universit?t zu Berlin" (word mark) and the combination of logo and word mark; the logo may be used alone or with the addition of the lettering "Humboldt-Universit?t zu Berlin". Insofar as the term "word/figurative mark" is used in the following, the regulations apply equally to the use of all components of the word/figurative mark within the meaning of the aforementioned. The rights of use and exploitation are held by Humboldt-Universit?t zu Berlin. This also applies to electronic versions (files) that are made available for use at the HU.

2 Use by staff members

Staff members (employment or service relationship) at the HU use the HU word/image mark as instructed in the course of their work. It is used in official correspondence, e.g. on letters, faxes, reports, minutes and memos as well as on business cards.

The word and figurative mark is also used in print and digital media created by staff members in the context of research and teaching or other activities within the scope of their employment relationship: for posters, flyers and PowerPoint presentations as well as other presentations, e.g. also for events at which staff members appear as representatives of HU and/or present research results.

The word and figurative mark should also be used in publications that are created and/or issued within the scope of official duties or on behalf of the university.

It may not be used in private matters (e.g. in job applications) or in the context of other appointments that are not related to work at HU.

3 Use by the part-time staff

Staff working part-time at HU (§§ 114 ff. BerlHG) may generally use the word and figurative mark in the context of their work at HU. It may not be used in private matters (e.g. for job applications) or in the context of other appointments that have no connection to their work at HU.

Insofar as part-time staff work at HU in the context of employment or service relationships, the regulations under Section 2 apply.

4 Utilisation by students, doctoral candidates and habilitation candidates

Students, doctoral candidates and habilitation candidates may use the word/image mark as part of their studies or doctoral or habilitation procedure.

This includes in particular the use on posters, flyers and PowerPoint presentations or other presentations for e.g. conferences or congresses at which research results are presented. The authorisation of use does not apply to publications that can be assigned to the personal area (e.g. in particular own publications by publishers).

Students or doctoral candidates are not permitted to use the word/image mark for the publication of term papers and theses.

5 Use by cooperation partners

Use is permitted if such use is expressly regulated by the cooperation agreement. As part of the contract design - usually via the Research Service Centre, Humboldt Innovation GmbH or the Department of Communication, Marketing and Event Management - the more detailed provisions of use must be defined, in particular:

• Purpose, scope and duration of use
• compliance with the corporate design
• an (extraordinary) right to terminate the relevant agreement to the extent that HU reserves the right to withdraw the right of use at any time by giving notice of termination if the use does not or no longer complies with the contractual provisions.

Use for merchandising products is permitted to cooperation partners of the HU within the framework of the contracts concluded for this purpose.

6 Use by third parties

If other natural or legal persons intend to use the word and figurative mark, a contractual agreement with Humboldt-Universit?t zu Berlin, represented by the Department of Communication, Marketing and Event Management, is required. The agreement is usually concluded by e-mail upon request. The intended manner of use must be submitted to the department for verification of compliance with the corporate design guidelines. It must also be stated in which medium, for what purpose and for what period of time the use of the word/figurative mark is intended.

The transfer of rights of use requires that the use is related to the tasks and/or interests of the HU and that no damage to the reputation of the HU is to be expected as a result of the use.

Commercial use of the word/image mark by third parties is generally prohibited unless such use is expressly included in the contract.

7 Use on the Internet and in social media

The HU's word and figurative mark is intended exclusively for the HU's official presence on the Internet and in social networks, including Facebook, Twitter, Instagram and YouTube. The use of the word/image mark is reserved for the official account of the HU, which is maintained by the Communication, Marketing and Event Management Department. Other organisational units of the HU that present themselves in social networks and on websites that are not subpages of hu-berlin.de may only use the word/image mark as a distinguishing feature that identifies them as belonging to the HU after consultation with the Communication, Marketing and Event Management Department.

8 Corporate design guidelines

The corporate design specifications (see appendix) are intended to ensure constant and consistent use in all media and publications in accordance with trademark protection.

According to these specifications, only the templates created in accordance with the corporate design are to be used at the HU. The word and figurative mark must always be presented clearly and cleanly and may not be altered or distorted in its design, e.g. by adding your own design elements. Any other arrangement, tracing or alteration of the word/image mark is not permitted.

HU employees can also download the guidelines from the intranet.