5. Workshop zum Thema "Marketing Metrics, Risk and Performance Modeling" 2013

Due to the practical and scientific relevance of the topic, this annual workshop aims at discussing various approaches to use risk-metrics and predict marketing performance. In the fifth workshop, a special emphasis is put on modeling approaches that use different levels of data and different ways to predict marketing performance. Especially, the workshop is meant to bring together researchers who use quantitative modeling approaches, esp. time series or cross sectional information explaining and predicting marketing success. The workshop also aims at attracting practitioners in marketing research to participate.